Tips To Stage Your Home Before You List It On The Market:
Today I’m super excited to have Alyssa Rosenheck here on the blog sharing some great tips for staging your home.
Whether you’re planning on listing it or just want it to look it’s best, Alyssa knows all the tricks. If her name sounds familiar, it might be because I’ve featured her gorgeous interior photography here several time! (Most recently here.)
As a leading interiors and architectural photographer and stylist, I know the ins and outs of what it takes for a space to capture attention—whether in a magazine or on the market.
In between finishing my first book, The New Southern… I’m traveling nationally, from week to week, styling and photographing homes for top designers, celebrities, and architects. It’s through this experience that I’ve mastered the art of styling and now I’m here to share my top 5 styling tips to ensure a strong return when listing your home.
While shooting, my goal is to provoke stillness in a world that rarely slows down. I like to allow every viewer to pause and connect. It’s within these four walls that our most important work takes place. Within this foundation our dreams, passions, creativity, rest and renewal are set into motion.
My tips will help set the tone for another family to visualize themselves within your home while leaving them with a fresh, new beginning.
No matter how big or small, the sale of an item is an emotional experience…let’s set out to create a space that levels up traditional staging while welcoming its newfound owners to fill each room with warmth and love.
Photo+Styling: Alyssa Rosenheck Design: Chantal Lamberto as seen in House Beautiful
1. Invite the light in:
A great choice is painting the walls white.
This provides high impact with minimal cost, providing a neutral and fresh template for new buyers. People gravitate towards light filled spaces where your eye continues to move freely throughout the space.
To reference a long-ago physics class, white is technically not a color. It is a reflective agent with an ability to absorb light, which is equally dispersed back depending on the surface. So, a little paint goes a long way. White paint can havethe biggest impact in creating a clean canvas for any space.
The lighter the space, the more bold you can be with layers, statement pieces, and art. Avoid nuanced colors and any statement walls. These decorative moments become too fussy and overly personalized which can turn off potential buyers.
My favorite white interior paints to achieve this back to basics look include Benjamin Moore’s “Chantille Lace,” “Super White,” and Farrow and Ball “Strong White.” (You can also use a brandless premixed white option from any paint store. I recently did this for my studio space and love it).
Photo + Styling+ Design: Alyssa Rosenheck
2. Edit + Play:
Clear off all counter tops and accessorize with like items. There isn’t a need for fussy floral arrangements or tons of tchotchkes.
Here, I’m using simple pink stock in bundles. There is great beauty in simplicity and this will draw your new visitors into each room. Group like items together and in odd numbers.
Photo + Styling: Alyssa Rosenheck Design: James Saavedra as seen in Architectural Digest
3. Communal Spaces:
Let’s talk kitchens, dining rooms, living rooms and patios. These spaces are the incubators and think tanks of the home.
Use this as an opportunity to make it intentional and inviting. Think in layers.
The kitchen is a great example—clear the counter tops and get rid of all the expected objects such as spoons, coffee makers, toasters etc. and incorporate elements of practical fantasy instead. Lean abstract art on the walls, a unified assortment of fruit and flowers to compliment all sophisticated negotiations.
Photo+Styling: Alyssa Rosenheck Design: Allison Crawford as seen in Forbes
4. Bring in mirrors and REFLECT:
Much like the reflective nature of white paint, incorporating mirrors close to or adjacent from natural light sources, such as windows and doors, will visually enhance the scale of the space.
I like to integrate mirrors into styling by using them as an added layer on open shelving, platters on coffee tables, or to stack decorative elements on top of.
Debunking the idea of a typical mirror by utilizing a mirrored jewelry box to further reflect light on a lived-on surface is another fun way to get crafty with reflections.
Photo+ Styling: Alyssa Rosenheck Design: Raquel Garcia as seen in Elle Decor
5. Go Green!
Welcoming visitors into your home with plants is a great way to kick things off to a fresh start. Plants are scientifically proven to create a healthier home by way of cleaner air.
Having greenery and the feeling of the outdoors is a good way to create a more peaceful and soothing environment.
Especially during what could be a charged transition point with moving and selling.
Place the plants in areas that receive a lot of natural light and watch as the sun works its way across their leaves before you head out the door. In my styling, I utilize a lot of Israeli Ruscus, monstera leaves, eucalyptus, ferns, succulents, and fiddle leaf figs or olive trees, but you can choose anything that breathes freshness into the space.
Thanks so much for all these great tips Alyssa! On a personal note, I’ve been using Alyssa’s Israeli Ruscus tip for quite some time, after learning about it on Alyssa’s Instagram stories...it’s SUCH a great tip! It’s literally always in my kitchen, you can see it here!
Finally, in sort of a full circle moment for me, if this last photo looks familiar, it’s because it served as the entire inspiration for our beach house renovation staircase!