Aerin Lauder

Aerin Lauder
Today, I’m feeling completely inspired by Aerin Lauder. 
If you haven’t already checked out her new site, I highly recommend that you do. 
This lady’s seemingly approachable style and grace have inspired for me years now, so I was excited to see the direction that she will be taking her new company. 
I especially love the “behind the scenes” section of the site and the part dedicated to her grandmother, Estée.
Aerin recalls how her grandmother truly believed in the importance of following your dream and working hard to achieve it.
This quote, in particular, from the cosmetics maven is exactly the type of motivation needed on a Monday: 
“Whatever you do, do it well with dedication and passion.” 
PS: For even more of Aerin’s great style, be sure to check out Brand Love: Aerin and The Aerin Collection for William Sonoma Home.
Estee Lauder

Leave a Comment


  1. That car is AWESOME!

    Published on 7.23.12 · Reply
  2. I would imagine that she lives one of the most glamorous lives around. xx

    Published on 7.23.12 · Reply
  3. Danielle wrote:

    ugh adore her

    Published on 7.23.12 · Reply
  4. Love Aerin and her elegant graceful style. Exciting about her new line and love her new offices too. Talented lady who seems to have a lot of exciting things going on!

    Published on 7.23.12 · Reply
  5. I Dream Of wrote:

    Was just reading about Aerin in Vogue. I've always admired her classic understated style and look at her as a terrific example of how to age well. Looking forward to checking out her site. Happy Monday. XO

    Published on 7.23.12 · Reply
  6. Julie Khuu wrote:

    Vintage and oh-so-glam! Can't get enough of that patinaed artpiece! Takes up an entire wall and looks so stunningly aged! Definitely a future DIY…gorgeously inspired! She's such a modern day renaissance woman!

    Peace. Love. LOL!

    Haute Khuuture Blog

    Published on 7.23.12 · Reply
  7. Yippee! I knew the launch was coming but didn't know it was live. Hopping over!!!

    xx e

    Published on 7.23.12 · Reply
  8. heronkady wrote:

    I love your blog!
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    Published on 7.23.12 · Reply
  9. Julie Leah wrote:

    She's stunning – so excited for her new ventures. I had already browsed her new line on the Estee Lauder website but hadn't visited her site – so beautiful and so much inspiration! xo

    Published on 7.24.12 · Reply
  10. So elegant!
    Thanks for sharing!

    Published on 7.24.12 · Reply
  11. I've loved her since I first saw her! Her style is so effortlessly elegant! I wish I could be that way!

    Published on 7.24.12 · Reply
  12. I love what she's doing… Such an inspiring woman!

    Published on 7.24.12 · Reply
  13. She is so beautiful and so is her style and her home!

    Published on 7.24.12 · Reply
  14. Agreed – her style is timeless!

    Published on 7.25.12 · Reply